Imagine living in a world where Artificial Intelligence knows more about you then you know about yourself. This world is getting increasingly closer and closer to reality. Even today marketing experts are using A.I to gather information about people so they can market to the right demographic. This is where the ethical issues come into play. A.I is getting to the point where marketing teams will know every single detail about your life. Many are scared and anxious about companies knowing this much information but some are optimistic. In the article “The Past, Present and Future of AI in Marketing” by Hal Conick, he shares about a marketing expert that is trying to figure out an algorithm to apply in the marketing world to help companies reach the right people. He goes by the name Doug Dome, and he thinks that the future of marketing is a master algorithm. Dome is so certain that this is the future of marketing that he started a business called Core7. Core7 is a marketing platform that applies A.I to marketing ecosystems with this master algorithm. Dome states that he will license this algorithm to brands and agencies, which in turn would create a hyper-speed version of a fully integrated marketing ecosystem. His company is struggling to get off the ground but if successful will truly change the marketing game forever.
Machine learning is coming and will revolutionize our world. Companies like Amazon are already using machine learning. Amazon has a feature called recommended purchases, this has gotten so good that they now rolling out a new feature that is called “predictive delivery”. Amazon is so confident that they already know what you want before you know you want it, that they will send you the package regardless. This is all possible because of machine learning. What if the consumer doesn’t want the product? Amazon says they will give the product to the consumer for free if that were to happen, which they are confident won’t happen. Is this starting to get to invasive? I’m starting to believe that it is. I feel as if this new technology will have me spending money that I normally wouldn’t have spent otherwise. I do see the benefits in machine learning but this will start to become overbearing.
Another question that is of concern is, what will happen to all the jobs? With A.I taking over with algorithms for companies, is there truly a need to hire anybody for marketing or other jobs? This is a very real question, and is predicted that by 2025, 7 % of U.S jobs will be taken over by AI, machine learning and robots. With that being stated other jobs are going to be created, such as curators, data scientists, and many more. As far as marketing goes most consumers will want to buy from actual human beings. This will cause A.I to be more of a marketing assistant. A.I will be doing all the dirty work and humans will focus their time on the human interactions. I believe that with any job that is taken over by technology, then a new one is created in its place.