Privacy and Facial Recognition Technology #9

Technology is improving faster and faster every day. It’s improving so fast that proper legislation is becoming increasingly difficult to catch up with the technologies growth rate. This is causing major concern because technology is starting to threaten our basic human rights and freedoms. One of the technologies that are infringing upon our rights and freedoms is called, “facial recognition technology”. Facial recognition is a computer application capable of identifying or verifying a person from a digital image or a video frame. Meaning wherever you go or whatever you do this technology will be able to know who you are, what you do, and what your taste and preferences are.

Essentially this A.I will know everything there is to know about you even if you’re aware of it or not, “Face recognition technology can pick up on things like your age, gender and maybe even your mood. It could even tell whether you’re a criminal” (Revell). This may sound frightening however there is a lot of good that comes from this technology. It can be used to help marketing campaigns reach the right set of individuals, helping companies save money and operate efficiently. Facial recognition can be used to help law enforcement catch criminals more effectively and most importantly help find missing children. This technology will enhance our personal security and allow for all our belongings to only operate for us. It will also help our personal health by scanning our face and notifying us if we have an imbalance in our bodies or have a serious illness that needs attention immediately. These benefits just scratch the surface in regard to what this technology is capable of and what we can expect from it, but at what cost?

The cost is simple, privacy, “concerns as government agencies and companies are more able to track individuals through their communities, and even around the world” (Cino). The question we need to consider is at what point does this technology completely infringe upon our basic human rights? We really need to look deeply into this technology and see who is involved, analyze the actions we can take to maximize privacy and still receive the benefits this technology offers, and determine a solution that fits best for our progressing society.

 

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